Ad info
Dr Pepper
Broadcast Revelations with Dr. Pepper
TV/Cinema
isadn 73978
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Nowhere Man
but used to be big in business
but used to be big in business
Mon 06 July 2009
I had thought that this sort of knob based, double entendre was completely unacceptable in the US. I know that they do it in films, but I thought they couldn’t go anywhere near it in ads, but here we are with a full-on, carry-on knob gag ad thing.
To be honest I don’t know whether this ad is running in the UK, but it doesn’t really matter it’s still a fucking riot. Childish, puerile (have I spelt this right?) it may be, but I love it. It has a kind of arse and bravado that we don’t often see in the UK. We think that we’ll win gongs at the ad awards by being arty and obscure, but the yanks can still make us laugh by being direct, smutty and vulgar. The strategy in the States is based on the idea that people don’t really like Dr Pepper, or are nervous about trying it, (how weedy is that?) but the ad makes the very best of this slightly awkward proposition, and gave me a few smutty laughs.
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Hoping to be one. 
she's out to play 
