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Foster's Lager
Get Some Australian in You with Foster’s
TV/Cinema
isadn 73562
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Nowhere Man
but used to be big in business
but used to be big in business
Mon 15 June 2009
Maybe I’m just getting too long in the tooth to understand the way modern advertising works. Young squirts are often telling me this as they fiddle with their blueberries over a blackberry mojito in some ballsachingly fashionable bar-cum-eatery in outer Hoxton.
There have been a couple of famous campaigns for Aussie beers over the years, both for Fosters and for Castlemain, which have worked with similar thoughts, and perhaps they wanted to distance themselves from them. Well they’ve certainly managed that, but does it really lead you to an amazingly unlikely story about a Japanese tourist lost in the jungle who finds a radio (as you do) and uses it not to call home but to boogie with the headhunters and drink Fosters because it transpires that he is 25% Australian on account of his Aussie granddad falling out of an aeroplane over Japan in 1936?
To be honest, thinking about it, perhaps the team should be congratulated for making any kind of sense of this extraordinarily convoluted story in under three hours, let alone 40 seconds.
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Hoping to be one. 
she's out to play 
