Ad info
BMW Car Range
New Mini Convertible from BMW
TV/Cinema
isadn 71675
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"I shared your.."
Nowhere Man
but used to be big in business
but used to be big in business
Sat 25 April 2009
I have watched it several times and I am no nearer to understanding the thing at all. My mouth remains open, and I can't even really describe what goes on, because it seems so random and unconnected. Is the guy in the Mini convertible thinking of putting the roof up, to protect himself from the mysterious ninjas? This is the only strand of highly tenuous logic that I can extract from the ad, but I am by no means certain that this is what it is all about.
Maybe I'm just missing the point and the ad is as clever as a barrel load of monkeys, but for an old warhorse like me, it looks like a seriously lost opportunity. This is an ad for a Mini convertible for God's sake, not a frankfurter or a kitchen towel. You could do something pretty good, I reckon.
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Hoping to be one. 
she's out to play 
