Ad info
Specsavers Opticians
Unexpected Rides Without Specsavers
TV/Cinema
isadn 71136
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"Cracking idea of.."
Nowhere Man
but used to be big in business
but used to be big in business
Mon 13 April 2009
They have made a number of ads and try to make them look different which is sensible. When you've got such a simple campaign idea things can get a bit repetitive if you don't watch out. You could also make the whole thing pretty awful. Using a classic formula doesn't guarantee good results, and they could have still fucked this up royally, but they haven't so far. I'm sure they've got lots more good ads in there, and in fact the only thing that could bugger things up for them is if the regulator realises that they're taking the piss out of people who can't see very well.
You know what I'm saying, these are people with a disability, and we're not allowed to laugh at that kind of thing any more are we? Personally it doesn't worry me at all, but it would be a shame if the do-gooders and PC Nazis blew the whistle on this cute little campaign.
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Hoping to be one. 
she's out to play 
