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United Biscuits UK Ltd
Authentic Ingredients in Phileas Fogg Crisps
Publicis
TV/Cinema
isadn 70525

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Nowhere Man
but used to be big in business

Mon 23 March 2009

Here's a creative team who have been passed a cracking ball, and certainly haven't dropped it. Phileas Fogg, authentic snacks from around the world - it's a damn good start, and if you can't get trip out of this one then you shouldn't be in advertising. The team take a risky approach by featuring the sea salt and black pepper variety crisps, which may not have sounded too promising in terms of exotic locations, but they've pulled a blinder. Where do the peppercorns come from? Well of course, they come from Indonesia, and that's where the creative team have jetted off to - well done lads.
Oddly enough I seem to remember that when Phileas Fogg first came out back in the 80s they used animation in their commercials. The ads were quite good as I recall, but talk about a lost opportunity- authentic snacks from around the world, it's all out there, exotic locations all over the place, just waiting for you, and the furthest the poor creative team got was an animation studio in a basement in Soho. How dumb is that?
I can't believe the creatives went for this approach deliberately, and I suspect they got bamboozled by the account team with a lot of guff about budgets and originality. Still they seem to have sorted that out, but it has taken them quite a while, and I can only hope that they don't get grounded again, what with the credit crunch and all that.

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