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Ford Car Range
Fusion, from Ford
JWT Detroit
TV/Cinema
isadn 70571

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"Who is the.."

Dr. Robert
he's always on the case

Oh dear, I'm beginning to feel a bit sorry that nice new President Obama. Practically the first thing he had to do was to hand over sackfulls of cash to prop up the collapsing US car industry. Now here are some new ads from Ford that suggest that nothing much has changed or is ever going to. Same old clunky `sedans' same old over-boiled voice overs, in the `we're talking serious bollocks' style. It looks like business as usual in Detroit, which means they'll be going out of it quite soon.
I have always been amazed at the apparent dimness of the US `automobile' industry. For years they have carried on producing appalling old gas guzzlers which handle like cream sponges, and are sold on the basis of babyish trinkets and/or patriotic machismo. I was told by American friends that us Europeans didn't understand the average American car buyer, who maintained an affection for these tacky monsters.
Well obviously they don't any more and I can only hope that the legendary American capacity for turning things round is finally applied to the manufacture of cars. They have let the rest of the world take them to the cleaners for the last thirty years, and they may be beyond help, certainly these ads would indicate that is the case, but it is always unwise to write off the Yanks, as the Japanese found out after Pearl Harbour.
 51% of the vote. Number of votes 91
Depressing guff?
49% of the vote. Number of votes 90
Or funky and relevant?

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