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Halifax Personal Banking Range
£5 a Month from Halifax Human Pyramid
Delaney Lund Knox Warren & Partners
TV/Cinema
isadn 69113

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"I heartily agree.."

"What is most.."

Mr Mustard
he's so mean

Mon 16 February 2009

Who says the credit crunch has not had any beneficial effects? It may just be coincidence, but the irritating and infernally bumptious Howard seems to have got his marching orders. I am told that he had become rather big for his boots and was always telling the board of the Halifax what they should be doing. I have no idea whether his ideas were any more or less daffy and inept than those already on the board table, but it must have been very trying for all those experienced financial professional who were making such a good job of running their company into the ground.
Anyway, now it's all gone tits up, they seem to have seized their moment and got rid of him. The commercial is less glitzy and marginally less irritating than those huge showbiz extravaganzas that now look amazingly foolish and inappropriate.
I can see that they've tried to make the Halifax look more helpful and down to earth, but I have a problem with the whole premise of the ad. The Government has only just handed over millions of quid to the Halifax or HBOS or whatever it is, and here they are already handing it out willy-nilly to their customers in the most cumbersome and inefficient way. I know they've tried to make the ad more in keeping with the spirit of the times, but thanks to the preposterous circumstances that the Halifax now finds itself in, it seems just as ill judged as its predecessors.

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