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Pampers Range
Extra Dryness Layer from Pampers
Saatchi & Saatchi
TV/Cinema
isadn 69272

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Mrs E Rigby
the voice of common sense

Mon 16 February 2009

I've looked at this advert several times and to be honest I think they're going a bit far. It's a bit cheeky really, what do they take us for? Look at it any way you like, but they're claiming that these new pampers nappies will help make your baby talk. They're very sly about it, but that's what they're saying. Now I know a bit about adverts, on account of the focus group that I do on Thursdays, but if you were a bit soft in the head or didn't know about the tricks they get up to in adverts you might think that these nappies really could help your baby talk.
These young mothers today don't seem to know one end of a baby from another, and they might well go off and buy some of these nappies because they can help their baby learn to talk. Alright, they may be daft as brushes, but it's still wrong of a big company like Pampers to put out messages like this. They're taking advantage of young mothers, that's what they're doing. I don't think anyone who's already had a baby is going to fall for this but it's still cheeky of them to try it on. I'm going to mention it at the focus group next week, I'm sure everyone will see my point, and maybe we can get a message to Pampers about it. I mean that's what we're there for aren't we?

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