Ad info
Gillette Mens Razors & Blades Range
Be Phenomenal with Gillette Fusion Power
TV/Cinema
isadn 69078
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Mr Mustard
he's so mean
he's so mean
Mon 09 February 2009
The ingredients are normally portentous music, cheesy special effects, rasping voice overs and slab jawed male models (or in this case sportsmen) who have their gleaming chins rubbed and caressed by simpering bimbos The only thing that seems to change is the number of blades on offer. We are now up to five, after over twenty years of `cutting edge research', so I can only assume that we have another twenty years of utter balls before we reach the limits of the technology, and are confronted with `ultimate ten blade shaving perfection.'
I am genuinely puzzled by this absurd approach. Men in general respond well to humorous and witty advertising, think of beer for example, lot's of great ads over the years, but when it comes to razors, for some reason it all goes macho moronic. I can only assume that this approach has been successful, as Gillette and Wilkinson have been churning out this creative compost for years, but if anyone has any ideas on why this should be I would love to hear them.
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Hoping to be one. 
she's out to play 
