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Thomson Holidays
Thomson holidays - built with you in mind
Beattie McGuinness Bungay
TV/Cinema
isadn 67248

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Mr Mustard
he's so mean

Mon 29 December 2008

Thomson holidays have finally come clean - your holiday with us is not real, it's just a stage set, cobbled together out of bits of cardboard by our long suffering personnel. Well, what other message can you take from this ad? It's the saddest vision of a holiday I can imagine, and even sadder if it actually appeals to people. Do we really want our holidays to be like the Truman Show, do we prefer everything to be false but safe and reliable? Do we really want to trade reality for an anodyne plastic world? I can only assume that a big company like Thomson have put this extraordinary ad in front of lots of focus groups and that they are buying this horrifying vision.
They make no attempt in the ad to suggest that what they are creating is real in any way. I suppose I was expecting some sort of match-dissolve to real scene, or some indication that their staff were actually trying to rearrange the real world, for the benefit of their extraordinarily sad and fearful Thomson customers. But no, they stick to the plastic world to the bitter end, and I can only assume that this is deliberate.
One might be tempted to congratulate them on their honesty - Don't worry, on a Thomson Holiday there will be no intrusions from reality, and you will be entirely protected from any sort of real experience. All I can say is, don't bank on it, chances are, the bloody set won't be finished by the time the first punters turn up, and if it is, the sun will probably blow a fuse on the first day. Reality - `tis a bugger.

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