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Barclaycard Services
Contactless Technology from Barclaycard
Bartle Bogle Hegarty
TV/Cinema
isadn 65591
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The Fool on the Hill
sees the world going round
sees the world going round
Mon 17 November 2008
It's a shame, because I appreciate the effort and thought that has gone into it. I am told by friends who work in the advertising business that, surprisingly for an industry that prides itself on the rapidity of it's response, the time lines on big productions like this can be quite extended. They indicate that this ad may well have been conceived months ago, and that despite changing circumstances it's progress would continue remorselessly, as the corporate structures involved were either unwilling or unable to call a halt. In addition, these big projects take on a life of their own, and continue, defying common sense, to their conclusion, however silly and inappropriate that may be.
On a more dramatic scale, it has been said that this is what happened to the Americans in Vietnam. Many of them knew that they were heading in the wrong direction, but things had just got too big to stop. The corporate mentality took over, too much had been committed, too much was at stake, quite simply, there was no one big enough to say "Enough"
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Hoping to be one. 
she's out to play 
