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Ariel Range
Cold is the New Hot with Ariel Excel Gel
TV/Cinema
isadn 64047

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"it's going to.."

Mrs E Rigby
the voice of common sense

Mon 06 October 2008

I hear this thing all the time on the TV fashion shows, black is the new white, short is the new long and now Ariel is starting to go on about it. After bottom is the new top I started to get a bit lost, but I think they're trying to tell us that they've got a new Ariel. I reckon it's a bit like that new Persil concentrated, small and mighty they call that, which makes a bit more sense than all this 'big is the new small' stuff. But obviously it's a good idea to have concentrated detergent and when Persil came out with one it was pretty certain that Ariel would come out with one too. They also claim it will wash at 15 degrees, cold is the new hot is what they say and that it will help the environment.
Well it's not going to help the environment if people run washes with only one shirt in them like the bloke in this ad. I have enough trouble with my Saph trying to run our machine with just one top and a pair of knickers in it. Also if you only put one shirt in your machine the most useless detergent will probably be able to clean it a bit at 15 degrees. That's what Val, who does my focus groups with me on Thursdays, says.
She says it's a weasel, that's what they call it. That's why they only show one shirt, that way they can say that their Ariel works at 15c. According to Val, if they showed a full load coming out of the machine they wouldn't be allowed to claim that Ariel washed at 15C, because the truth is, it only works at 15 degrees on very light loads, like one shirt. That's a weasel anyway, and they're quite common apparently. Well, weasel is the new lie, that's what I say

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