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Pampers Range
1 UNICEF Tetanus Vaccine per Pack of Pampers
TV/Cinema
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The Fool on the Hill
sees the world going round
sees the world going round
Mon 06 October 2008
Perhaps it is to do with the sentimental nature of the treatment, which gives off a slightly smug aura of self congratulation. Perhaps if the ad were more matter of fact, and less emotive I might not feel quite so uneasy.
There is nothing wrong with the premise, and indeed the developed world should be doing everything it can to help the less well off. Not in a patronising `lady bountiful' sort of way, but in a spirit of enlightened self interest. The fact is, we are all citizens of an increasingly crowded world and as the global nature of credit crunch has clearly demonstrated, we are all in this together.
I would hope that we can move beyond slightly patronising notions of charity towards a more even handed idea of mutually assured survival. Helping those less well off than ourselves should be a natural and thoroughly sensible part of our lives, something that is not exceptional and not a reason for smugness or self congratulation.
We have a long way to go on this, but initiatives like this one from Pampers should be encouraged, even if the ad does seem a bit mawkish.
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Hoping to be one. 
she's out to play 
