Ad info
Budweiser Lager
Budweiser - Jamming with Bottles and Cans
Fallon London
TV/Cinema
isadn 62904
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The Fool on the Hill
sees the world going round
sees the world going round
Mon 01 September 2008
There is at the moment a certain cache attached to the down home scruffy aspects of America, slob chic if you like. I am told that The Kings of Leon, along with other popular US bands express this attitude quite clearly. It's rough and ready and quite down home, but is considered pretty cool by large numbers of young people across the world.
Maybe Budweiser are trying to ride along on the back of this, and who can blame them?
The ads are very low key, but amiable and quite engaging, and present a quirky vision of America which somehow rings true. If the Cohen Brothers did ads, I imagine that they would turn out a bit like this. The fact that this campaign is continuing to develop would indicate that it is working, and I for one wouldn't mind seeing some more of our `Good Ole Boy' ramshackle rockers.
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Hoping to be one. 
she's out to play 
