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Persil Range
Persil Small & Mighty - Small Things Just as Mighty
TV/Cinema
isadn 62740
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"I realy like.."
Mrs E Rigby
the voice of common sense
the voice of common sense
Sat 23 August 2008
I think this is a very clever advert. It works off that thing you can do when you hold your hand up to a big mountain and you close one eye and it looks like the mountain has become very small, and you can hold it in your hand. It was very well done and ever so clever, and it made it quite clear that Persil now comes in a concentrated form, which is also a clever idea.
That was what got me thinking, if they're so clever at Persil, how come it's taken them so long to come up with the idea of making a concentrated one? I mean it stands to reason doesn't it? It's less trouble to haul back from the shops, and it must be cheaper for Persil to cart about, and it's better for the planet so why haven't they done it before? They've been making Persil for years, you'd have thought that they could have worked all this out a long time ago.
Val, who I do my focus group with on Thursday, says it's deliberate, and that they've been able to make this concentrated Persil for years, but they just wanted to get the maximum benefit out of the old Persil before they bought in the new one. Well I think that sounds pretty mean to me. It might be clever, but it's not very helpful is it, now that we're all trying to save energy and stop global warming? So, I say sort of well done Persil, but why didn't you come up with this years ago?
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Hoping to be one. 
she's out to play 
