Ad info
Huggies Nappies Range
Huggies Natural Fit - Shaped for Busy Babies, Extra 25% Free
TV/Cinema
isadn 62139
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Nowhere Man
but used to be big in business
but used to be big in business
Sat 09 August 2008
After some nice scenes of apparently quite sober people behaving like babies, we segue rather abruptly into a standard nappy product demonstration which tells us that Huggies are designed around the way babies move. I'm sure that this is a good idea, but I'm a bit at a loss as to what the adult babies are doing at the front end of the ad.
If I put my creative directors hat on,(In my case a rather nifty old baseball cap with USS Forrestal written on it) I'd have to say that the creatives don't seem to have got their argument right, and the two bits don't really fit together. The front half looks good and looks like it's going to make a point, but then it doesn't. It seems like they just had a lot of fun shooting people behaving like babies and then slapped the product on the end. But hey, we've all done it, and the ad may well work so who gives a shit, and I'll just take my old hat off.
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Hoping to be one. 
she's out to play 
