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Budweiser Lager
Budweiser - Smart Gardeners Choose Bud Light
TV/Cinema
isadn 59894

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Mr Mustard
he's so mean

Christ, I've seen a lot of Budweiser ads over the years. Some of them have been funny some of them have been odd, but in the main they have been interesting. This one is not. It is a tiresome regurgitation of the `smart beer drinker using a piece of kit to get out of doing a chore' routine.
These ads have been knocking about for years, they were tiresome enough in the old days, but are now indefensible, particularly for a brand like Budweiser. This beer is without merit or character, it is irredeemable global pap, it is made from God knows what, God knows where.
The only thing that gives it any character is it's advertising. If this ad had been put forward by a small local brewery that made decent beer, you might have thought it naïve and charming, but this is not the case. If I was head of marketing at Budweiser, I would look at this ad and be worried, very worried. A beer as bland and pointless as Budweiser needs a bloody good dose of distracting style and wit, and this commercial is simply not delivering it.
On the bright side, if they continue to deliver such lack lustre adverts then I suppose there is a possibility that this weary beer may disappear back to wherever it came from, wherever that may be.

 50% of the vote. Number of votes 142
Tired old cliche?
50% of the vote. Number of votes 146
Or lively and fun?

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