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Ford Car Range
Ford Kuga - Redesign the Parking Meter
Ogilvy & Mather
TV/Cinema
isadn 59859
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Dr. Robert
he's always on the case
he's always on the case
Mon 26 May 2008
Time was, the nation was defined by Fords and what came out of the great British motor city that was Dagenham. Granadas, Cortinas, Capris, Escorts and Fiestas, not to mention the mighty Transits. Fords were everywhere, they may not have been the smartest vehicles on the block but they were the stuff of legend, the nation would have literally come to a standstill without them. Gangsters, flash boys, respectable solicitors and doctors, rock bands, even Mr Daily Mail all found themselves a place behind the wheel of a Ford of one kind or another. Some of them went like the clappers, (Who can forget the extraordinary Capri 3.0 Litre for example?) some of them just went, but they all went for a very long time and they didn't stop going very often.
For all I know they may be selling more Fords than ever these days, but I just don't see them, they lack any kind of character or panache. As far as I'm concerned this commercial and this car ain't going to make any difference. Why, it asks, does a parking meter have to be the shape it is? I know it's trying to be radical and mould breaking, but frankly,who cares? When the Kuga comes on we are, I suppose we are meant to think that it is radical and mould breaking too. The fact is, it isn't, it just looks like another rather anonymous slightly badly designed car.
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Hoping to be one. 
she's out to play 
