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Smart Car Range
Smart Car - 433 Miles on One Tankfull
Abbott Mead Vickers BBDO Ltd
TV/Cinema
isadn 59185

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Dear Prudence
she's out to play

It's a good ad, no doubt about that. It makes it's point well, without being dull or plodding. It's such an obvious idea, I can't imagine that it hasn't been done before, but if so, I can't remember. The only problem lies in the idea of driving from London to Edinburgh in a Smart car.
I'm not a nervous driver, in fact I don't drive, but I am not a nervous passenger. I have sat, all cool calm and collected as various dippy boy friends have driven the wrong way up one way streets, tried to take out huge lorries in a race towards a lane closure and I have even been a passenger in one of those mythical races that take place on the M25 late at night. Fucking amazing experience, but unfortunately, as I found out afterwards, the driver was one of those chaps who do have a big fast car because they have what is politely described as a `fun size' willy.
On that basis blokes who drive Smart cars should have enormous willies, but despite that, the idea of rattling all the way up to Edinburgh in one fills me with horror. It is a small car, that's fine, I'm very happy in sports cars, but there's something of the toaster about a Smart car. It's sort of too high, it looks like you might be blown over by a passing juggernaut, or even just fall over when going round an intersection. It's OK in Camden, hauling out from the Hawley Arms (before it burnt down) towards Primrose Hill, or even as far as Hoxton.
Edinburgh on the other hand, is miles away, it's apparently even in a different country these days, and I simply cannot imagine being driven all the way there in a Smart car, even with the promise of a huge package at the end of it.
 50% of the vote. Number of votes 131
Good ad?
50% of the vote. Number of votes 131
Wrong car?

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