Ad info
Budweiser Lager
Budweiser - Rockin' Popcorn with Bottles and Cans
Fallon London
TV/Cinema
isadn 58737
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Dr. Robert
he's always on the case
he's always on the case
Mon 28 April 2008
This ad for Budweiser uses Popcorn and is a classic in their ongoing series of quirky ads that sort of make no sense but for some reason are engaging. I really don't know what it's all about, but I watched it several times with some pleasure. Whether it will encourage me to rush out and purchase some Budweiser seems unlikely, but I like the ad and I end up well disposed towards the beer. It is kind of like one of those random encounters in a pub. It has no discernable logic, but seems `like a good idea at the time.'
Budweiser normally appear able to get this right, they don't seem to have any broad recognisable strategy but just an understanding of beer and blokes. And that is probably all you really need, especially when you're pushing a beer that has no distinctive provenance or identifiable qualities. Originally of American origin, it has nothing to do with Czech Bud, and it's made in big beer factories all over the world from God knows what. In fact probably the best thing about it is the advertising.
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Hoping to be one. 
she's out to play 
