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Sheilas Wheels
Sheilas' Wheels Home Insurance Family Pad
TV/Cinema
isadn 58118

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"It's ****** "BONZA",.."

Nowhere Man
but used to be big in business

Sun 06 April 2008

Well don't say I didn't warn you, but the Sheila's Wheels caravan is rolling on, and I'm sure the lads or lasses who came up with the original noxiously effective execution are thoroughly fed up with the whole thing. But it's too late now, it's become far too successful and now has a life of it's own. I'm not even sure what this new commercial is selling, is it home insurance for girls? Are birds less likely to burn their houses down or get burgled? OK they may be very marginally less likely to set fire to their gaff, as they are less prone to sticking a can of Heinz all day breakfast in the microwave after a heavy session at the Rat and Gumboot, but in all other respects I can't see why they should be seen as a better risk for home insurance.
In fact now I come to think of it, they can be a bloody liability around the house. Leaving the iron on, drying their hair in the bath, embarking on a forty five minute phone conversation while the taps are running, you know the sort of thing. But hey, little details like that aren't going to get in the way of an appallingly catchy advertising vehicle like what Sheila's Wheels have got. For God's sake my osteopath was going on about it the last time she was giving me a bit of pummelling, it's all over the place I tell you. It's going to roll on and on until we're all thoroughly fed up with it.
Incidentally I have just heard on the grapevine that the Sheila's Wheels people did this advertising themselves, which is kind of a relief. At least our industry is off the hook on this one.

Noxious but effective?

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