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Clearasil Range
Clearasil Skin Perfecting Wash
TV/Cinema
isadn 58124

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Dear Prudence
she's out to play

Sun 06 April 2008

Watch out, says the ad, Clearasil gives you unexpected confidence. And I reckon that's a reasonable thing for a spot cream to say, always assuming it works of course. Most of them don't, and in my experience they just make it worse, but then I haven't been troubled by spots too much since my teenage years. Though the idea that they are just a feature of adolescence is sadly misplaced. I have certainly had unruly pimples emerge out of the blue in the recent past, just in time for that hot date from heaven. It sits there looking like the light on top of fire engine, and I have to say it does knock your confidence a bit even at my age. But experience tells you that boys have a kind of selective blindness when it comes to zits. If they fancy you, they're not going to notice it, even if it looks like Mount Vesuvius to you.
The trouble with this ad is that it actually lacks the very confidence it talks about. It's all a bit tame and a bit coy, maybe because it's a bit American- they are awful prudes. This ad has the basis of a good idea, but they seem to lack the confidence to really make it hum. Perhaps the ad guys are not slapping on enough Clearasil themselves. Come on lads, don't worry about your zits, get out there and give it some real welly.

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