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Volkswagen Polo
Volkswagen Polo Confidence
DDB London Ltd
TV/Cinema
isadn 56952
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Dear Prudence
she's out to play
she's out to play
Mon 17 March 2008
This has not been the sort of territory that VW have been in over the years, they've always tried to put themselves forward as the thinking man's car. Sensible not showy, and very understated has been the VW approach, and it seems to have worked well for them.
In this ad they're taking a bit of a sly poke at the effect that cars can have on blokes which is pretty much what you'd expect from clever chaps like VW. The little dog does look incredibly wet when he's not in the car so they're also telling us in a round-about sort of way, that driving a VW Polo can make you feel like a real man. Now that's a new way of looking at VW and pleasantly unexpected.
I have to say that I have always thought that VWs were a bit on the drab side, but if they think they can persuade chaps that driving in one will make your balls bigger then good luck to them is what I say.
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Hoping to be one. 
she's out to play 
