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Cadbury's Chocolate Range
Cadbury Crunchie Rollercoaster
TV/Cinema
isadn 56175

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"can you get.."

Mrs E Rigby
the voice of common sense

Mon 18 February 2008

I don't know if this really is a new ad. I think it's an old one, and I'm sure we had it at our focus group years ago. I'm not saying I don't like it, I think we all liked it in our group when it came up, that's why it's on the telly, but I think it's time Crunchie came up with something a bit different. Everybody likes Crunchie don't they, and I know it's been around for years, but I think that they should give it a new sort of ad. Otherwise a whole new generation might not get to like Crunchie and that would be a shame really. My friend Val who I do my focus groups with says that sometimes they do this when things aren't going too well for a product. They don't want to spend the money on a new ad, so they just keep running the old one and hope that it will work.
Well I think they should be a bit more confident about Crunchie, spend a bit of money on it. It's been popular for years but that doesn't mean the ads have to be the same. I think people would really appreciate a whole new look for Crunchie. I know I haven't had one for a long time, and maybe it's because the ads are always the same. It's time they gave us all a new ad for Crunchie, they should stop being old cheapskates, and spend a few quid on a brand new advertisement. I think loads of people would go out and buy it, and then they could afford to make another one as well. If you want to make a penny then you've got to spend a penny, that's what my dad used to say anyway.

Old and tired?

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