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npower Residential
nPower Topsy Turvy
Beattie McGuinness Bungay
TV/Cinema
isadn 55587
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"This advert has.."
Mr Mustard
he's so mean
he's so mean
Tue 05 February 2008
This ad for Npower is a good example. It's well made, elegantly put together, intelligent people have put their shoulder to the wheel, but it's completely barmy. The idea that the world would be turned upside down by higher mortgage rates and higher power bills is completely nonsensical. If your mortgage rate and your power bill actually went down then you might be able to claim that the world had gone topsy turvy. But the fact is everything goes up in price, all the time, it's like night follows day, and the idea that a price rise is turning the world upside down is just wrong.
Rising prices, particularly those of power or energy are very much the norm and any attempts to suggest otherwise are pretty unbelievable. Even the premise of the ad seems to suggest, against it's own logic, that rising prices are a normal part of life. Why else would they offer a freeze on prices, for God's sake, if price rises were so rare. Apart from the fact that I don't believe it, I think the ad is a complete nonsense, and it's a shame that it's been so well made. It should have been shoddily done and cheaply put together, and then we would have known exactly where we stood.
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Hoping to be one. 
she's out to play 
