Ad info
Budweiser Lager
Bud Light Dude
DDB Chicago
TV/Cinema
isadn 54878
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"What does this.."
Paperback writer.
Hoping to be one.
Hoping to be one.
Sun 13 January 2008
The derivation of dude is slightly obscure, but the best bet is that it seems to come from German and Irish words which sound a bit like dud, and are used to denote someone who is a bit silly. It arrived in it's present form as a term that was used to describe someone who went out to the Wild West wearing over fashionable clothes, and was, quite understandably, given a right good razzing by the local cowboys.
I have to say that the commercial promises much, but doesn't quite deliver. I suspect that the guy they've cast isn't quite up to the nuances required in the delivery of the script. In simple terms, he might just not be a good enough actor.
This is a shame because it could be a wonderful commercial, picking up on the unspoken part of a previous Budweiser ad. `Whaassup' was a great hit, but even at the time one was left thinking that the full phrase would have been `Whaassup dude.' Anyway, economically, they've now made use of the other part of the phrase, but I'm not sure it will be as effective as their previous effort.
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Hoping to be one. 
she's out to play 
