Ad info
Stella Artois
Stella Artois La Bouteille
Lowe
TV/Cinema
isadn 50515
Make a comment
Read comments
Embed this view
Share this view
Dr. Robert
he's always on the case
he's always on the case
Sun 21 October 2007
Perhaps this is the very reason that Stella maintains a rather quaint and arty personality in it's TV commercials. Their message as it always has been, is that Stella is rather special and rather expensive, neither of which is true these days.
Maybe the ads should be seen, not so much as an attempt to sell the beer, but more as a fig leaf, or a distraction from the hideous reality of Stella consumption as it really is.
The usual beery clichés are studiously avoided, no laddish behaviour or obvious conviviality, nothing that might hint at the true nature of Stella usage and abusage. There was one on recently which featured a charming period tale of French priests ice skating. You just can't get further away from the actuality than that, and so I can only assume it is a deliberate, and so far successful ploy to keep the Government and it's associated do-gooders and busy bodies from interfering in the brewers legitimate business of selling intoxication to the nation.
visit4views is a visit4 service. Please note that views expressed on visit4views are those held by our contributors and visit4 ltd does not adhere to these views or take any responsibility for them. Your use of visit4info or visit4ads is subject to our tems & conditions of business which can be found at http://www.visit4info.com/user_terms.html
Hoping to be one. 
she's out to play 
