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Volkswagen Polo
Volkswagen BlueMotion Polo Plastic Bags
DDB London Ltd
TV/Cinema
isadn 51236

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Nowhere Man
but used to be big in business

Sat 20 October 2007

Sometimes VW do really good ads. Over the years they've produced some classics, but I don't think this is one of them. It's another of those mystery stories involving inanimate objects doing strange things. In this case it's not little balls or bits of clocks, it's plastic bags, hoardes of them. They start dancing around in the air, before they all get together outside some poor saps house. I suppose I thought it might be another of those ads for that Sony telly, a sort of low key UK version. But no, the voice over tells us that if we drive this VW it's so green that it's like recycling 25,000 plastic bags. And here they all are, matey right outside your house, not quite what your average greeny might like to see I reckon.
Still it does make it's point in a plastic baggy sort of way, I just don't find it very compelling. But then I'm not really a VW kind of bloke. Their target market has always been a bit goody goody for my taste, sometimes verging on the smug, and this bag story may do the business for them. The nearest I ever got to driving a VW was when I had a Porsche Careera or whatever it was called. Apparently the design is based on a VW Beetle. I cant say I was too pleased when somebody pointed this out, but what the hell, it went like the clappers and pulled birds faster than Johnny Depp, so I wasn't about to trade it in, was I?

Simple and effective?

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Or a bit low key?

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