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Home Office
Home Office / NHS Superhero
United London
TV/Cinema
isadn 38569

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Dr. Robert
he's always on the case

Mon 23 April 2007

Its rather a good ad telling chaps that they shouldn't do silly things when they're drunk, otherwise they may well end up dead. Perfectly laudable and quite understandable given the nations appetite for alcohol. But the problem is one of timing. When a chap is sitting at home or in a cinema watching this ad he can be either sober or drunk, but he is unlikely in either case to risk serious injury whilst eating popcorn or extracting another beer from the fridge.

The message may well go in, but will it remain front of mind after our chap has concluded his evening with a binge drinking session? It might have more effect if he could be shown the ad just before he left the drinking venue. Maybe one shouldn't even be allowed to leave a bar until one has been made to view various salutary public service messages of this kind. The ad could also be shown effectively on those moving screens around Piccadilly to catch the attention of the drunks as they reel around Eros wondering what to do next.

But I have a worrying feeling that the main purpose of ads like these is to make the rest of us feel better. At least, they seem to say, we tried to do something about an intractable problem that to some extent defies logical explanation.

Do these ads really do good?

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Or do they they just make us feel good?

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