World Vision - World Vision No child should have to endure this...
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The Fool on the Hill
"i think it.."
A viral campaign that uses satire to position World Vision Alternative Gifts as the easy antidote to `youth affluenza' this Christmas, and asks people to reassess their gift-buying choices. Contrasting the life of a spoilt child in the London suburbs with those who literally have nothing, this viral occupies a brand new space for World Vision, who were the first to market with alternative gifts 7 years ago.
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