Sheilas Wheels - Sheilas Wheels Car Insurance
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Ad Story
Yes, it's an interesting name! And no, we're not Australian and we don't sell insurance in Australia... But when we were thinking about launching car insurance designed especially for women in the UK we were struck by the fact that Australia is one of the only places in the world where one woman's name is an expression used to refer to all women. We also liked the rhyming feel of "Sheilas' Wheels" and the scope for a great ad. And so the name was born.
Yes, it's an interesting name! And no, we're not Australian and we don't sell insurance in Australia... But when we were thinking about launching car insurance designed especially for women in the UK we were struck by the fact that Australia is one of the only places in the world where one woman's name is an expression used to refer to all women. We also liked the rhyming feel of "Sheilas' Wheels" and the scope for a great ad. And so the name was born.
Ad uploaded 20 January 2006
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