Honda UK Corporate - Honda - Difficult is Worth Doing
Ad info (Video Clip) This ad is from the visit4info archive and is not current
Ad Story
After a series of mysterious unbranded 'teaser' adverts shown earlier to generate interest, this is the one to which Honda was leading. A team of elite skydivers attempt to form the letters H, O, N, D and A in sequence, within a three minute time limit. Originally shown on Channel 4 at 8.10pm on 29th May 2008, this is the first ever truly live three minute TV ad shown in the UK. The event was transmitted live from Spain, using cameras inside and outside aircraft, and also mounted on some skydivers' helmets. The attempt was magnificently successful, and aptly subtitled at the end, Honda - The Power of Dreams.
Film Location
Actors
After a series of mysterious unbranded 'teaser' adverts shown earlier to generate interest, this is the one to which Honda was leading. A team of elite skydivers attempt to form the letters H, O, N, D and A in sequence, within a three minute time limit. Originally shown on Channel 4 at 8.10pm on 29th May 2008, this is the first ever truly live three minute TV ad shown in the UK. The event was transmitted live from Spain, using cameras inside and outside aircraft, and also mounted on some skydivers' helmets. The attempt was magnificently successful, and aptly subtitled at the end, Honda - The Power of Dreams.
Music
Artist
Esquivel
Title
The Breeze and I (Andalucia)
Film Location
Empuriabrava North Spain
Actors
Unknown
Creative
Agency
Wieden & Kennedy
Creative
4 Creative
Ad uploaded 30 May 2008
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