AXA - Crossing the Line with AXA
TV/Cinema Video Clip
isadn: 74186
60 secs
Rating: Need more votes
isadn: 74186
60 secs
Rating: Need more votes
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Ad info (Video Clip) This ad is from the visit4info archive and is not current
Ad Story
Hundreds of people stand closely together behind a red line painted on a huge paved area. One by one several hesitantly cross the line, as the narrator addresses people who don't really want to complain, and explains that AXA understands what people need and want out of insurance and pensions, concluding that they believe the world of finance and insurance needs to change.
Hundreds of people stand closely together behind a red line painted on a huge paved area. One by one several hesitantly cross the line, as the narrator addresses people who don't really want to complain, and explains that AXA understands what people need and want out of insurance and pensions, concluding that they believe the world of finance and insurance needs to change.
Creative
Agency
Saatchi & Saatchi
Director
Brett Foraker
Creative
Matthew Skolar, Philippe Fass
Production Co
RSA
Ad uploaded 01 July 2009
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