IKEA Store - All Change - New Catalogue in Store
Ad info (Video Clip)
Ad Story
A man arrives home distracted by the call he is taking on his mobile and automatically picks up the remote to switch on the TV, which he finds is hidden in a cabinet that clearly was not there when he left. He looks around and discovers other items have changed too, and watches his partner as she takes a spoonful of something she has just cooked and rather tenderly offers a taste to another woman, who is obviously also new on the scene. A screen notes that 'it's change time', and the narrator advises that the new IKEA catalogue is in store now.
A man arrives home distracted by the call he is taking on his mobile and automatically picks up the remote to switch on the TV, which he finds is hidden in a cabinet that clearly was not there when he left. He looks around and discovers other items have changed too, and watches his partner as she takes a spoonful of something she has just cooked and rather tenderly offers a taste to another woman, who is obviously also new on the scene. A screen notes that 'it's change time', and the narrator advises that the new IKEA catalogue is in store now.
Creative
Agency
Beattie McGuinness Bungay
Director
Peter Lydon
Creative
Simon Bere, Laura Duffy, Joe Koprowski
Production Co
76 Ltd
Post Production
Rushes
Planner
Andy Wright, Tony Fletcher
Editor
Dave Webb, Final Cut
Ad uploaded 11 September 2009
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